Andersson Bell

A South Korean fashion house with their eyes to the north
Visual Identity
Logotype Design
Art Direction
Graphic Design
Andersson Bell is a South Korean fashion house based in Seoul. Inspired by the northern style and mood, they came to us for a new visual identity. The result is a paired back, yet distinct identity with a modernist touch, leaving space for photographic expression and contrasting details.

The AB monogram was created in a modernist style and can be used to add visual depth to any application.

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